Designing a Dental Website for Your Practice

Nowadays, most people look to the internet when they want to find...well...anything. Having a web presence for your dental practice is a great connectivity and advertisement tool, since internet websites have rolled the two most popular old school mediums- word of mouth and the yellow pages- into one. Well-designed dental websites provide current and prospective dental clients access to information about your dental policies and practices, services and customer care philosophies, customer testimonials and referrals, all in a one stop shop format that combines ease of use with a sense of "putting a face on the practice" that all clients can appreciate.

Many practitioners use their dental practice websites to streamline patient processing time, allowing patients to book appointments or consultations, ask questions, or fill in patient health information forms before ever stepping foot in the office. Not only does this save time for your patients, it helps your office staff achieve faster, more efficient record keeping and customer service, making your entire office run more smoothly. Whether you choose to work with a professional website designer, free-lance webmaster, or to simply create your own site, there are three basic requirements you’ll want to make sure your professional practice website includes.

The Big Three

Visual Appeal: Visual aesthetics can differ wildly from person to person or across multiple cultures, but one thing that remains constant over all of the best dental websites is professional looking design. Your site needs to look professional and well-put together, so that your clients will feel comfortable enough that they won’t be wondering about the quality of your dental care. Your website sends a message to your clients about who you are and what you offer, and cheap looking, badly designed or coordinated sites are not only visually off-putting, they leave your clients wondering if the same adjectives apply to your dental care as well.

Easy Navigation: Techno cool tricks like pop up buttons and hidden pages may wow your artistic clients, but most people are not looking to spend time "playing" with your website when what they really want is solid information about your dental practice, and a feel for whether or not they want to come in to see you. Simple, easy, and user friendly should be the bywords for your dental website design. Remember, the idea is to make the whole process of finding, reviewing, and deciding on your services as easy as possible.

Content Quality: There’s nothing worse than reading down through the service information on a good-looking professional site and coming across spelling and grammar problems, or irrelevant content or advertisement links. Ideally, your website content should be well organized and well-written, and coordinated to smoothly inform visitors about your practice, the skills, experience, and credentials possessed by both yourself and your staff, your dental philosophy and techniques, and why they should choose you over the competition. Dental site content that looks like it was written by an ad crazy fourth grader will not inspire confidence. Content quality truly equals quantity in terms of visitors who become clients.


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